The packaging for the Mastercool Premium MCP window cooler was not communicating effectively to customers. The retailers complained that many customers bought the wrong unit, or through the unit was actually a couch. I set out to remedy that with this redesign. The brand, product name, and features were emblazoned across a 6-inch high type Mastercool Blue or Mastercool Grey box. The information was easy to read even in a dim warehouse environment. When the bright blue box is placed in an aisle of dull brown products it becomes clear that the Mastercool MCP44 or 59 is something that must be special.