The previous AIRCARE packaging was woefully outdated. I created the new package design to give an accurate representation of the product, a clear communication of products features and benefits, and a reduction of unnecessary information. The biggest challenge with this project was the multi-language support for the products, specifically French for retailers and customers in Quebec, Canada.
There were three designs in total: the universal version, the Canadian version, and the AIRCARE Essentials packaging. The package designs also had many variations for the product line that included both units and accessories. Below are samples of the packaging artwork.
